How Do Real Estate Agents Get Listings? 3 Proven Strategies

Getting listings is one of the most important and challenging tasks for real estate agents.

Listings are the properties that agents market and sell to potential buyers.

Real Estate Developer
Real Estate Developer | LENDING TREE

Having more listings means having more opportunities to earn commissions and grow your business.

But how do real estate agents get listings? What are the best strategies and techniques to attract and win more sellers?

In this article, we will explore some of the most effective ways to get listings as a real estate agent.

READ MORE: Where to Invest in Real Estate in 2023: Top 10 Markets to Watch

Networking with Your Target Audience and Referral Sources

One of the first and most fundamental ways to get listings is to network with your target audience and referral sources.

Your target audience is the group of people who are most likely to sell their properties in your area, niche, or specialty.

Your referral sources are the people who can introduce you to your target audience or recommend you to them.

For example, your target audience could be homeowners who are looking to downsize, relocate, or upgrade their homes.

Your referral sources could be past clients, family, friends, acquaintances, or professionals who work with your target audience, such as lawyers, accountants, or contractors.

Networking with your target audience and referral sources means building and maintaining relationships with them. You can do this by:

  • Contacting them regularly through phone calls, emails, texts, or social media messages.
  • Sending them valuable information, such as market updates, newsletters, tips, or invitations to events.
  • Meeting them in person, such as at coffee shops, restaurants, or community gatherings.
  • Asking them for feedback, testimonials, or referrals.
  • Showing them appreciation, such as by sending cards, gifts, or thank-you notes.

The goal of networking is to establish yourself as a trusted and reliable real estate expert who can help your target audience and referral sources with their real estate needs.

By doing this, you will increase your chances of getting more listings from them or through them.

Using Traditional and Online Marketing to Reach Potential Customers

Another way to get listings is to use traditional and online marketing to reach potential customers.

  • Advertising on broadcast media, such as radio, television, or billboards.
  • Hosting open houses, seminars, or workshops.
  • Sponsoring or participating in local events, such as festivals, fairs, or charity drives.

Online marketing includes methods such as:

  • Creating and maintaining a website, blog, or portfolio.
  • Advertising on search engines, social media platforms, or online directories.
  • Creating and sharing content, such as articles, videos, podcasts, or infographics.
  • Generating and capturing leads, such as through landing pages, forms, or pop-ups.

The goal of marketing is to increase your visibility, credibility, and authority in your market.

By doing this, you will attract more attention, interest, and inquiries from potential customers who are looking for a real estate agent to sell their properties.

Employing Old-Fashioned Methods, such as Door Knocking and Cold Calling

A third way to get listings is to employ old-fashioned methods, such as door knocking and cold calling.

Door knocking is the act of visiting homes in your target area and introducing yourself as a real estate agent.

Cold calling is the act of calling phone numbers in your target area and offering your real estate services.

These methods are often considered outdated, intrusive, or ineffective by some agents, but they can still work if done properly.

Some of the benefits of door knocking and cold calling are:

  • They allow you to directly communicate with potential customers and showcase your personality, professionalism, and value proposition.
  • They allow you to identify and qualify leads, such as by asking questions, listening to needs, and providing solutions.
  • They allow you to create a lasting impression and follow up with leads, such as by leaving your business card, brochure, or flyer, or by sending a thank-you note, email, or text.

The goal of door knocking and cold calling is to generate more leads, appointments, and referrals from potential customers who are ready, willing, and able to sell their properties.

Conclusion

Getting listings is not easy, but it is possible with the right strategies and techniques. As a real estate agent, you can get listings by networking with your target audience and referral sources, using traditional and online marketing to reach potential customers, and employing old-fashioned methods, such as door knocking and cold calling. By doing these, you will increase your chances of getting more listings and growing your business.

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