How to Get Real Estate Listings in 2023: Strategies and Techniques

The real estate market is constantly changing and evolving, and so are the strategies and techniques that agents use to get listings.

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Development realestate manager [PHOTO COURTESY OF POSTREDI]
Listings are the lifeblood of any successful real estate business, and getting them requires a combination of skills, creativity, and persistence.

In this article, we will explore some of the best ways to get real estate listings in 2023, based on current trends and best practices.

READ MORE: How Long Is Real Estate School? How to Get Your License Faster

Build a Strong Network

One of the most fundamental ways to get listings is to build a strong network of contacts and relationships.

This includes your family, friends, acquaintances, past clients, referrals, and anyone else who might need your services or know someone who does.

You should constantly communicate with your network, provide value, and remind them that you are in the business.

Use various methods to stay in touch, such as phone calls, emails, newsletters, social media posts, cards, gifts, events, etc. The key is to be genuine, helpful, and consistent.

Use Online Marketing Strategies

Another way to get listings is to use online marketing strategies to generate leads and showcase your brand.

Online marketing has become increasingly important in the digital age, as more and more consumers use the internet to search for properties and agents.

You should have a professional website that showcases your listings, testimonials, services, and expertise.

Have a presence on social media platforms such as Facebook, Instagram, Twitter, YouTube, etc., where you can share valuable content, engage with your audience, and advertise your services.

You can also use online lead generation tools such as Google Ads, Facebook Ads, Zillow Premier Agent, etc., to target potential sellers in your market.

Create Unique and Personalized CMAs

A comparative market analysis (CMA) is a report that compares a property with similar properties that have recently sold or are currently on the market.

A CMA is a useful tool to help sellers understand the value of their property and the current market conditions.

To get more listings, you should create unique and personalized CMAs that stand out from the crowd and impress your prospects.

One way to do this is to use Google Earth to record a video of yourself walking through the comparables and explaining the differences.

Another way is to use interactive tools such as Cloud CMA Live or Homebot that allow you to present your CMA live on a screen or online.

A unique and personalized CMA can help you demonstrate your expertise, professionalism, and value proposition.

Ask for Your Plan

A simple but effective way to get listings is to ask your prospects about their plan.

This means asking them when they are planning to sell their property, what their goals are, what their challenges are, etc.

It can help you open the conversation, build rapport, identify their needs and pain points, and position yourself as a solution provider.

You can ask for their plan through various channels such as email, text message, phone call, etc., depending on their preference and timeline.

For example, you can send an email at the beginning of the year asking them what their plan is for 2023. After a few months, you can follow up with another email asking them if their plan has changed.

Be in Touch with the Community

Another way to get listings is to be in touch with the community where you work and live.

This means being involved in local events, activities, organizations, causes, etc., that matter to you and your target audience.

You can also use this opportunity to network with other professionals such as developers, contractors, attorneys, lenders, etc., who might have access to information or leads that can help you get listings.

These are some of the best ways to get real estate listings in 2023.

Of course, there are many other strategies and techniques that you can use depending on your market, niche, personality, style, etc.

The most important thing is to be proactive, creative, and persistent in your efforts to get more listings and grow your business.


Getting real estate listings is not easy, but it is possible with the right strategies and techniques.

In this article, we have discussed some of the best ways to get listings in 2023, such as building a strong network, using online marketing strategies, creating unique and personalized CMAs, asking for your plan, and being in touch with the community.

By applying these methods, you can increase your chances of getting more listings and growing your real estate business.

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